Since it questions the trust between your customers and your brand, fake news is a real threat to your company’s reputation. It’s also a pervasive phenomenon, disseminating from social media to reputable websites. Here’s how you can comprehensively monitor and predict the next waves of disinformation.
The 2016 American elections, the Covid-19 pandemic, and the war in Ukraine: major news events have encouraged the spread of rumors, hoaxes, and intoxication online, particularly on social networks. In parallel, a real economy of disinformation has emerged. So how do social networks try to moderate the content on their platforms?